Articles

Read the best design articles and thought leadership content. Expert insights on UX/UI design, usability heuristics, design thinking, and industry best practices from Nielsen Norman Group, A List Apart, and other leading sources.

Showing 12 of 12 resources

Why You Only Need to Test with 5 Users

Elaborate usability tests are a waste of resources. The best results come from testing no more than 5 users and running as many small tests as you can afford.

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10 Usability Heuristics for User Interface Design

Jakob Nielsen's 10 general principles for interaction design. They are called "heuristics" because they are broad rules of thumb and not specific usability guidelines.

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Mental Models

What users believe they know about a UI strongly impacts how they use it.

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Task Analysis: Support Users in Achieving Their Goals

Task analysis is the systematic study of how users complete tasks to achieve their goals. This knowledge ensures products and services are designed to efficiently and appropriately support those goals.

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Usability 101: Introduction to Usability

How to define usability? How, when, and where to improve it? Why should you care? Overview defines key usability concepts and answers basic questions.

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When and How to Create Customer Journey Maps

Journey maps combine two powerful instruments—storytelling and visualization—in order to help teams understand and address customer needs.

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8 Brilliant Examples Of Social Proof On The Web

Social proof is powerful stuff folks. And it’s everywhere you look on today’s social web.

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How We Hold Our Gadgets?

Where do hands and fingers fall on the device?

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Mobile Context Model

A heuristic guide for mobile design.

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The Typographic Scale

The typographic scale has been used for centuries as a means of creating balanced and harmonious font sizing. It is the bedrock of modern typography.

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The Ultimate Guide to Information Architecture

Whether you hire a dedicated IA professional, or just sort of let IA happen on your projects, if you’re designing things with content, you’re using IA.

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Touch Gesture Reference Guide

The Touch Gesture Reference Guide is a unique set of resources for software designers and developers working on touch-based user interfaces.

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